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Paper No' CEPCP364: | Full paper
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Keywords: sequential exporting; international business
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This Paper is published under the following series: CentrePiece Magazine
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Abstract:Many countries are looking to their export sectors as a source of future growth, but how do domestic companies make a success of selling their output abroad? Research by Emanuel Ornelas and colleagues finds evidence of 'sequential exporting' - firms experimenting in nearby foreign markets before seeking to become big exporters.
CentrePiece 16 (3) Winter2012 pages: 26-28
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